Market Share and Profitability: The Case of the Philippine Commercial Banks

  • Epictetus E. Patalinghug UP College of Business Administration

Abstract

This paper attempts mainly to substantiate the hypothesis that market share and profitability are positively correlated.  An examination of data from the Philippine commercial banking industry confirmed the positive link between market share and profitability, although the impact of the Philippine National Bank (PNB) distorted the relationship presumably because PNB may have been operating beyond the most efficient scale during the period examined.

Published
1990-12-02
Section
Articles